Speaker Sessions at the Midwest Sign Show
Thursday, September 18
2:30 - 3:30 PM
Room: MCC1
Registration Fee: $25.00
Project Management Best Practices
Speaker: Brad Turpin Jr., International Sign Association, Manager, Content Development
Managing sign projects can be tough—but this session will help make it easier. In just 45 minutes, we’ll walk through the full project process, from the first customer meeting to final installation. You’ll get real-world tips and tools to help you stay organized, handle changes, and keep your projects moving forward.
Whether you're a project manager, designer, owner, or team leader, this session is a great way to sharpen your skills and provide an in the weeds discussion on the Project Management process.
Friday, September 19
10:00 - 11:00 AM
Room: Salon B
Registration Fee: $25.00
Seminar I: Sales Strategies that Stick: Building Long-Term Value
Speaker: Nick Hussein, GMS, MSA
In an increasingly competitive sign industry, closing a sale is only the beginning. Long-term success lies in creating real value for your customers and your company. This session will explore proven sales strategies that go beyond transactional selling to build lasting relationships, drive repeat business, and strengthen your bottom line.
From qualifying leads to delivering solutions that align with your client’s long-term goals, we’ll cover how to position your company as a trusted partner not just a vendor. Learn how to identify high-value opportunities, navigate pricing conversations with confidence, and implement follow-up practices that lead to referrals and repeat work.
This session is led by Nick Hussein, a Hospitality & Professional Sales Instructor at Central Michigan University with over 30 years of industry experience, including 12 years in professional sales. Known for his practical teaching style and real-world approach, Nick has trained countless sales professionals and teams to elevate their performance and close more business. His training focuses on prospecting, positioning, negotiations, and even incorporating AI into sales prospecting.
Nick’s motto — “Nothing happens until you sell something” — sets the tone for a high-impact, motivating seminar designed to give you practical tools to build long-term value and sell smarter.
2:30 - 3:30 PM
Room: Salon B
Registration Fee: $25.00
Seminar II: Fueling Sales with AI: Innovation Meets Persuasion
Speaker: Nick Hussein, GMS, MSA
The future of sales is here and it’s powered by artificial intelligence. In this forward-thinking session, discover how AI can supercharge your sales process, from prospecting and lead generation to personalized outreach and closing the deal. Whether you're a seasoned sales pro or new to the tech, this session will break down how to use AI tools to save time, target smarter, and drive better results.
Led by Nick Hussein, Hospitality & Professional Sales Instructor at Central Michigan University, this session blends innovation with persuasion. With over 30 years of industry experience, including 12 years in professional sales, Nick brings a practical, real-world perspective to using AI as a competitive advantage in the sign industry.
Learn how to:
• Automate repetitive sales tasks
• Use AI to identify and qualify leads
• Personalize your pitch at scale
• Anticipate customer needs and objections
• Leverage AI for better follow-ups and forecasting
Nick’s engaging teaching style and hands-on approach will leave you with actionable strategies and a clearer understanding of how AI can become your most valuable sales assistant. If you’re ready to modernize your sales playbook and stay ahead of the curve, this is a session you don’t want to miss.
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